Where Are The Opportunites?

Please welcome guest blogger Nails Mahoney.

Nails Mahoney has worked on air for over two decades in Canada, the UK and Ireland. He has been coaching on air talent since 2007 and is currently based in Dublin and Nice. He has written two books on the subject of Radio Presentation, holds Presenter Workshops across the UK and outsources coaching to stations worldwide.

He provides some GREAT advise for announcers and podcasters and has given us some good advice. 


​Where Are The Opportunites?

Genuine question: If you are starting out in radio as a presenter...where do you get your experience?

I ask this because I posted a quote on my facebook page yesterday from a PD in California who puts her new talent on the midnight-3am shift. Then airchecks once a week.  Simple idea. Unfortunately very few stations still nurture like that.

So, if you are new - where do you go?
Community radio? College radio? Pirates?
So many stations automate evenings from 7pm, all weekend in some cases, even weekday blocks. The opportunities for live experince are less now than ever.

How, then, are you getting feedback?
Is there someone helping you find your way while teaching you how it really is inside the studio?
Studying radio and doing radio are two completely different animals. Nothing wrong with studying it (some courses like the Radio Kerry one in Ireland are really good) but it's like learning to drive - once you pass the test, you develop your style!

So, again - legit question: Where do you go to learn real world radio?

Nils Mahoney - On Air Coach
For more GREAT blogs on Nils' insight on the radio industry check out:
 onaircoach.blogspot.ca/